Launching a product only to be met with crickets can feel discouraging, but a failed launch isn’t the end. It’s feedback. Whether your offer didn’t resonate, your positioning wasn’t clear, or your audience wasn’t primed to buy, there’s always a way to refine and relaunch successfully. This post breaks down why launches fail, how to fix the issues, and how to ensure your next launch is positioned for success.

In this blog, I break down the direct link between branding and sales, why weak branding is the leak in your sales funnel, and how a strong brand makes selling easier, cheaper, and more effective.

Positioning is the foundation of successful branding. In this blog, we explore how brands like Topicals and Rhode have nailed their positioning to stand out in a crowded market. Learn why finding your niche and aligning your branding and marketing with a clear positioning strategy is the key to creating a brand that resonates and converts.