The founder’s journal

Marketing Leila Sohaing Marketing Leila Sohaing

Creative thinking in marketing: how to come up with creative ideas

Creative marketing isn’t about doing more—it’s about working smarter. By deeply understanding your audience and drawing inspiration from what they love, you can create content that resonates and converts. In this blog, I share how to analyze your audience, find creative inspiration, and craft content that feels personal and impactful. Plus, real-life examples from my own brand that you can use as inspiration.

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Marketing Leila Sohaing Marketing Leila Sohaing

How to build a marketing ecosystem for overwhelmed small business owners on a budget

Discover how to create a sustainable marketing strategy for your small business without feeling overwhelmed. Learn the key components of a marketing ecosystem, including evergreen platforms, owned real estate, and social media. Whether you’re just starting or looking to scale, this guide will help you build a marketing system that delivers real results—without burning out or breaking the bank.

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