The founder’s journal
Branding vs. marketing vs. sales: what’s the difference and how they work together
Branding, marketing, and sales aren’t separate strategies—they work together to make selling effortless. If you’re jumping straight to selling without a strong brand and marketing system, you’re making things harder than they need to be. In this post, I’m breaking down the difference between branding, marketing, and sales, how they work together, and why skipping one can cost you customers
You failed your product launch (happens to the best of us)—now what?
Launching a product only to be met with crickets can feel discouraging, but a failed launch isn’t the end. It’s feedback. Whether your offer didn’t resonate, your positioning wasn’t clear, or your audience wasn’t primed to buy, there’s always a way to refine and relaunch successfully. This post breaks down why launches fail, how to fix the issues, and how to ensure your next launch is positioned for success.
The direct link between branding and sales: why you can’t afford to ignore branding in the pursuit of sales
In this blog, I break down the direct link between branding and sales, why weak branding is the leak in your sales funnel, and how a strong brand makes selling easier, cheaper, and more effective.