The founder’s journal
Branding vs. marketing vs. sales: what’s the difference and how they work together
Branding, marketing, and sales aren’t separate strategies—they work together to make selling effortless. If you’re jumping straight to selling without a strong brand and marketing system, you’re making things harder than they need to be. In this post, I’m breaking down the difference between branding, marketing, and sales, how they work together, and why skipping one can cost you customers
The direct link between branding and sales: why you can’t afford to ignore branding in the pursuit of sales
In this blog, I break down the direct link between branding and sales, why weak branding is the leak in your sales funnel, and how a strong brand makes selling easier, cheaper, and more effective.
The most important thing about branding: your positioning strategy (Topicals & Rhode case study)
Positioning is the foundation of successful branding. In this blog, we explore how brands like Topicals and Rhode have nailed their positioning to stand out in a crowded market. Learn why finding your niche and aligning your branding and marketing with a clear positioning strategy is the key to creating a brand that resonates and converts.
Branding 101 — How to create a brand strategy and visual identity for your small business (case study from a branding studio)
Discover how to DIY your brand strategy and visual brand identity with insights from a branding studio. Learn the step-by-step process of building a standout brand, from research to visuals, without breaking the bank. Perfect for small business owners looking to create a cohesive, market-ready brand that grows with their business.