The founder’s journal

Branding, Positioning Leila Sohaing Branding, Positioning Leila Sohaing

The most important thing about branding: your positioning strategy (Topicals & Rhode case study)

Positioning is the foundation of successful branding. In this blog, we explore how brands like Topicals and Rhode have nailed their positioning to stand out in a crowded market. Learn why finding your niche and aligning your branding and marketing with a clear positioning strategy is the key to creating a brand that resonates and converts.

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Branding Leila Sohaing Branding Leila Sohaing

Branding 101 — How to create a brand strategy and visual identity for your small business (case study from a branding studio)

Discover how to DIY your brand strategy and visual brand identity with insights from a branding studio. Learn the step-by-step process of building a standout brand, from research to visuals, without breaking the bank. Perfect for small business owners looking to create a cohesive, market-ready brand that grows with their business.

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