Build a brand people love—and choose.

Simple steps to create a brand that’s ready for the market—and your budget.

End of year sale 🍋

Code: "EOY10" 🧠

10% off 🏷

End of year sale 🍋 Code: "EOY10" 🧠 10% off 🏷

40+ entrepreneurs from ESSEC Incubator, part of a top 3 French business school, have received the guide. Here’s what they have to say:

40+ entrepreneurs from ESSEC Incubator, part of a top 3 French business school, have received the guide. Here’s what they have to say:

psst… this is from an entrepreneurship and value proposition professor

customer review explaining that they loved the workbook's expertise and clear guidance
postive customer review
customer review explaining that they loved the workbook's expertise and clear guidance
customer review explaining that they loved the workbook's expertise and clear guidance
postive customer review
customer review explaining that they loved the workbook's expertise and clear guidance
postive customer review
postive customer review
postive customer review
postive customer review

Without a clear brand foundation, you’ll continue leaving your ideal customer unfazed by what you have to offer.

Intentional brand building gives you a brand that resonates with your audience, attracts them like moths to a flame, and sets you apart from the competition. The Streamlined Guide to Branding & Social Media Marketing gives you the roadmap minus the overwhelm and confusion— and it is now powered with AI for faster and smarter implementation.

Meet Emma, your AI branding + marketing assistant.

When you grab the guide, you’ll also get access to Emma, your personal AI brand strategist. She offers step-by-step guidance, helps turn your ideas into strategy, and handles research for you. From ideation to implementation, Emma knows the guide inside out and helps you build your dream brand faster and smarter.

How Chloé is using the guide to build her boutique travel agency.

“I learned a lot, and very quickly, without having to do a long training period. And now I use it whenever I need it, to brainstorm on a particular subject, create a new campaign, review an aspect of my strategy... So it's a guide that accompanies me when I need it, that follows me in my daily life, and that's super precious!”

Am I right?

You're pouring your heart into your business, but can’t seem to crack the code on branding and marketing.

You've tried piecing together advice, but you’re still missing that je ne sais quoi that sets your brand apart.

You’re starting a business, and just the thought of branding and marketing is giving you a headache.

Imagine a solution that gives you the agency expertise, minus the agency price tag

The guidance you need

A step-by-step roadmap that simplifies agency methods, guiding you to build a brand that grabs attention and positions you as a no-brainer.

Tools to connect with your ideal client

Guides you to identify and understand your dream clients so you can craft branding and social media marketing that speaks directly to their souls.

A simple content creation system

Wave goodbye to creative blocks with a simple system that helps you consistently create content that resonates, converts, and builds loyalty.

A forever companion + your AI assistant

Emma & the playbook stay by your side as your business grows so that your branding and marketing stay up to date without blowing your budget.

You don’t need endless online advice, you need a streamlined guide that demystifies branding and social media marketing.

showcasing the streamlined guide to branding and social media strategy_brand strategy visual identity content marketing_ on different devices

Simplifying expert brand building 🍋

For modern founders on a budget

Simplifying expert brand building 🍋 For modern founders on a budget

Outsourcing vs. The Guide

Traditional brand building (consultants, designers, agencies)

$1000+

Outsource to professionals. No brand building knowledge gained. Be ready to reinvest for rebrands and strategic changes.

Perfect for businesses with larger budgets, though it involves limited control over creative direction and can be a lengthy process.

The Streamlined Guide to Branding & Social Media Marketing

Learn and apply brand building, handle business evolutions, and maintain full control over your brand story.

Perfect for budget-conscious small business founders who want to apply agency strategies to their business.

10% off with code “EOY10”

$89

  • 100%

    of testers thought the workbook met their expectations based on the description (actually that’s a lie, a few thought it exceeded their expectations).

  • 100%

    of testers thought the workbook was helpful in understanding and implementing a brand strategy, visual brand identity, and social media marketing strategy for complete beginners.

  • 100%

    of testers felt confident in implementing the strategies outlined in the workbook.

  • 100%

    of testers would recommend the workbook to small business founders.

  • 100%

    of testers thought the workbook was enjoyable to work through and felt organised and easy-to-follow.

Why The Streamlined Guide To Branding & Social Media Marketing is what you need

No BS — just the good stuff

Breaks-down pro-level strategies into easy-to-follow steps with 148 pages packed with actionable, useful content and zero BS.

Based on research and theory, not trends

Is based on robust, research-backed branding and marketing theory, such as customer psychology, Carl Jung’s archetypes, and more.

A one-stop-shop solution

Walks you through crafting your brand strategy, visual identity, and social media strategy – all in one place. It's your complete brand building toolkit.

A method you can’t go wrong with

Follows a tried and true method, teaching you how to build a strong brand foundation first, and then how to create brand-aligned marketing that converts.

    • Get access to Emma, your AI brand strategist

    • Get extra support with detailed examples featuring real-life brands in multiple industries.

    • Master key concepts with cheat sheets on graphic design, typography, color theory, and brand archetypes.

    • Shift your mindset with debunked social media myths versus reality.

Now powered by AI assistance

✨

Now powered by AI assistance ✨

Branding first, marketing second — each step seamlessly builds on the last, so all you have to do is follow the guide.

  • Step 1

    You’ll start by creating your brand strategy, which is the foundation of your branding. A brand strategy helps you understand your target audience and connect with them; enables you to analyze your competitors and your industry so you can stand out and learn from best practices; and helps you create a unique brand story that resonates.

  • Step 2

    Then you’ll create your visual brand identity, which is the visual representation of your brand strategy (think logo, typography, colors, photography direction). It only takes seconds for someone to form an opinion of your brand; your visual identity is the branding element that helps you influence that initial perception.

  • Step 3

    Third, you’ll craft your social media marketing and content strategy. This is where you'll put everything into action and create a plan to showcase your brand on social media.

  • Step 4

    Finally, you’ll measure the success of your branding and marketing efforts with simple KPIs. This is where you'll see how well your branding and marketing are performing and make adjustments where necessary.

What’s inside?

  • Defining your target audience

    Analyzing your market, competitors & best practices

    Crafting your brand persona (incl. values, pillars, personality, archetypes, tone of voice)

    Writing your brand story (incl. mission, vision, promise, tagline, founder’s story)

    Getting clear on your offering

    Claiming your space on the market

    Creating a brand name that captures your essence

    Completing your brand strategy profile

  • Visual research

    Translating strategy to visuals

    Mood board and creative direction

    Creating your visual brand identity (incl. logo & variations, color palette, typography, photography direction)

    Completing your brand board

    Cheat sheets & resource vault

  • Choosing the right social media platform/s

    Setting up your profiles & SEO friendliness

    Understanding how customers think

    Building your marketing & content strategy

    Measuring your efforts with KPIs

    Bonus: Debunking common social media myths

  • Emma knows the guide inside out and helps you build your dream brand faster and smarter.

Build a brand you love, with the guidance you need

(minus the confusion)

a confused lady trying to create her brand strategy visual branding_logo colours typography_and social media strategy

Hello, my name is Leila

Hello! My name is Leila, brand strategist and designer. I’ve spent the past 5 years helping ambitious businesses build brands, tell their stories, and connect with their audience on a deeper level.

Throughout my experience in agency roles, freelance work, and building my studio, I have assisted numerous brands in articulating their narratives, establishing cohesive brand identities, and creating, expanding, or managing their brand. I’ve also won 2 Behance awards for Branding & Visual Identity design.

Having graduated from France’s #1 BBA with a focus on marketing and brand management, I know a thing or two about brand building.

I created this guide to demystify branding and marketing for small business founders by extracting the essence of what I’ve learned over the years and breaking it down into a simple PDF companion.

With The Streamlined Guide To Branding & Social Media Marketing, you will 👇🏾

Establish a strong brand foundation thats built with your target audience, competition, and unique story in mind. It will guide you through every action and decision your brand takes.

Craft a scroll-stopping visual brand identity by following clear and simple steps, no design knowledge required. Just Canva or a presentation platform like Keynote or PowerPoint.

Create a results-oriented social media marketing and content strategy based on consumer psychology and tried and true marketing principles.

How it works

Once you purchase, the workbook lands instantly in your inbox as a PDF. Open it on any device or even print it out. Each chapter is packed with prompts, exercises, real-life examples, and space to brainstorm, strategize, and build your dream brand —now with Emma, your AI assistant, to guide you through it all.

1

Fill out the first chapter directly on the workbook to build your brand strategy.

2

Open up Canva or your favorite presentation platform (Keynote, Powerpoint, etc) and follow the steps in the workbook to build your visual brand identity. For this second chapter, you’ll be creating both in your workbook and on your chosen presentation platform.

3

Fill out the third chapter directly on the workbook to build your social media marketing strategy, then open up your favorite organization platform (Notion, Excel, or even a Word doc will do) to map out your content and to copy the repeatable content creation system given in the workbook.

FAQs

  • Absolutely! The guide breaks down complex branding concepts into easy-to-follow steps. No design, branding or marketing experience is needed, and everything is explained in a clear, actionable way.

  • Emma is an AI assistant trained on the Streamlined Guide to Branding & Social Media Marketing. She knows the ins and outs of the guide and is here to collaborate and help you with faster and smarter implementation.

  • The guide contains two pages with

    • An access link to Emma

    • Instructions on how to use and get the most out of Emma

    Please note that you need a free Chat GPT account to access Emma.

  • This workbook is designed for budget-conscious entrepreneurs. It empowers you to build your brand and save money upfront compared to agencies. Learn the brand building process to adapt your brand as your business grows, avoiding unnecessary rebranding costs in the long run. When you're ready to invest further, hiring a branding expert becomes a strategic choice, not a necessity. Simple design tools like Canva or presentation platforms are all you need to get started.

  • Building a strong brand (brand strategy, visual identity, social media marketing strategy) takes dedicated effort, but this workbook gets you there faster than working with an agency (weeks to months) by guiding you through a comprehensive brand building process (similar to what agencies use, but simplified for beginners).

    While you can complete it in 5-10 hours spread across several days (now faster with Emma, your AI brand strategist), treat it as an investment in your brand's future. The rewards will be well worth the effort poured into creating a brand you can be proud of.

    This workbook is not a shortcut, the time you invest in creating a strong brand foundation will save you time and money down the road.

  • Nope! While basic design knowledge can be helpful, it's not required. The guide provides clear steps for building your visual identity using beginner-friendly platforms like Canva or even presentation software like Keynote or PowerPoint. Key graphic design, color psychology, and typography knowledge are broken down into easy to understand cheat sheets and the workbook guides you step-by-step, truly holding your hand through the whole thing.

  • The core principles apply to all social media platforms. The guide helps you identify the best platforms for your target audience and teaches you to develop a sustainable and repeatable content strategy you can apply to your chosen platforms.

  • Yes indeed! You'll learn a repeatable and measurable content creation system to overcome creative blocks and consistently create engaging content.

  • The workbook is a downloadable PDF file. You can access it on your computer, tablet, phone, or even print it out if that’s what you prefer.

  • This guide helps you create a brand strategy, a visual brand identity, and a social media strategy. All of which are foundational to stand out online (+ offline), attract customers, and create a good brand. The guide empowers you to build a brand you love with confidence by simplifying and demystifying agency-level processes into easy steps for the modern and busy small business founder.

  • While the workbook doesn't offer direct one-on-one support, it's packed with resources, cheat sheets, and clear explanations. You can also reach out to me via email (hello@thefoundersvault.com) if you have any questions after purchasing the guide, and I’ll get back to you as soon as possible.

  • While we can't offer refunds due to the downloadable nature of the product, we're confident you'll find immense value in the guide.

  • No! Even the best agencies can't guarantee results (and they actually include a contract clause stating so). While branding and marketing are immense parts of your business ecosystem, other factors will impact the results you see, including your product/service, customer experience, industry trends, and your own consistent effort. This workbook won't guarantee a sales or follower boost, but it will guide you in building a strong brand foundation and a strategic social media marketing plan. With these in place, you'll be well-equipped to build a strong brand, stand out from the competition, and attract ideal clients – as long as your entire business ecosystem is healthy and you consistently put in the effort.

  • Just click here to grab your copy of The Streamlined Guide To Branding & Social Media Marketing and start building your dream brand :)

Grab the complete brand-building system (guide + Emma AI strategist)

This is your friendly guide to creating a brand you can be proud of and social media marketing that resonates with your ideal client. No crazy budgets needed, just a simple guide paired with Emma, your AI brand strategist, demystifying pro-level methods for modern entrepreneurs like you. By the end of it, you’ll have created a brand strategy, visual identity, social media content strategy — and you'll have Emma by your side for faster and smarter implementation.

Add To Cart

$89

10% off with code “EOY10”

  • A 148-page PDF workbook that you can fill out digitally or print out.

    Access to Emma, your personal AI brand strategist (requires a free Chat GPT account)

  • Due to the nature of digital content, once a purchase is made, it is considered final. We encourage customers to carefully review product details before making a purchase decision.